ARM Holdings PLC (ARMH) is the company that holds licences to the key chip technology used in many smart phones and tablets. ARM processors use memory and power more efficiently, enabling smartphones and tablets to turn on instantly and have a long battery life. Without these two features, the chips that power these devices make them unattractive to users.
In theory, this is like buying Intel about the time that Microsoft started selling a lot of personal computers. Smartphones are the next huge 'change wave' in the technology industry. As smartphone fever ramps up to fever pitch in the bric countries, and most first time gen-Y technology users in the new middle-classes of China and Brazil don't even buy a computer anymore (look at the demographics of China and Brazil to get a picture of the size of this market), smartphones will become the first and most important consumer device that these people own.
The entry point is not perfect, but the technology sector is so strong now that it may just go up from here.
If it doesn't I'll get out again and look for a better entry point.
